It’s hot and getting hotter. Men wait to get heated up with anticipation of the fairer sex shedding clothes and displaying curves. Women are delighted with Season End Sales. Now, the love of SALE is legendary among my tribe. And how can you blame us? After all we do it for you. And no matter how much men crib they still eye at the summer fashion. So who cares as long as you enjoy and we love it too.
But the scary part is that SALE is at the brink of losing its sheen. Unlike yesteryears, Sales last almost all throughout the year. From occasional goodies you love to indulge, they have now become the inevitable sweets running the risk of adding weights. Loading the wardrobe, unloading the cash and cramping your space-even women are beginning to loathe them. Wouldn’t that be the end of shopping?
Remember how we loved the word and would crowd the shops to soak in the heavenly bliss? Because they were such few in numbers and their arrivals were less frequent, we celebrated. Sadly, now the word doesn’t hold the same charm. All days are for SALE in this age of super consumerism. It doesn’t fall on an occasion or holiday or season change. Else, who could have thought of weekend sale? Come on, aren’t there enough chores to finish on a weekend that you need one more errand to run and shop. And even if you do get tempted, all you get to see is redundant stock with the hideous word “UPTO” to grieve further. If you still manage to pull out something worth a try, how would you brave out the long queues outside the trial rooms? Look carefully, most people are as disappointed as you and are doing exactly as what you do. Try clothes and more clothes till you get tired and at last throw them in the baskets lying outside the trial rooms. Babies cry and men get crankier. Women get disheartened and tired. So it is a no win situation for anyone.
Companies need to wake up to the growing threat in the popularity of Sale. Sale is a woman’s best friend much more than diamonds. Even best friends give you space to relax and time to be on your own. So for the friendship to continue, SALE shouldn’t barge so often. And disturb the financial status or create rifts in other relationships with no-space to fit in the homes we live.
For men, no need to be happy on be rescued from accompanying your women to sale. Just imagine what the world would be if women don’t feel the urge to buy new outfits and the etceteras to dress well. What would you look at? Boring plain Janes?
Pic Courtesy: Google Images
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