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Thursday, February 20, 2014

Comma may go to coma



Oye Maa!
The learned of the language are dismissing the use of comma and planning to send it on voluntary retirement. They say that comma has served its purpose and needs to be bidden farewell.
As a copywriter, my world and work has generous seasoning of comma that only a comma can do justice to. Maybe in English, comma needs to rest but in copywriting how else can you write without a comma?
• We use it when the clients expect us to talk of different things that has no relation to each other, all in one sentence
• It rescues us when space troubles us and we need to deliver the junk, so no scope for grammar just keep adding words along with commas
• It works when you want the reader to pause and go easy on your labored work
• It is the savior when no other punctuation is available and all you can think of is the non-fussy comma because it is wholesome
• Life or clients may never give you a second chance but our dear old comma is forgiving. It keeps giving you chances to make mistake, all you do is scribble something and keep using it
• Comma has a huge fan club because of its humbleness, hence, most prefer to use it other than the rest
Personally, I love comma in every font. Rather I chose fonts based on their representation of comma. Comma has added a touch of class to my writing. It has become an inevitable part of my writing. Wondering, how will my writing survive without it?
Oh God! Comma should never die…


Pic Courtesy: Google Images

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