One of those days when I seriously ponder about my choice of a career. Now, before you get me wrong, let me come out clean. I am a “Copywriter” and I love what I am doing. But most times I don’t get to do anything. Reasons are numerous and these are some that might make sense but most are incomprehensible:
Client has an undying passion to write which couldn’t get fulfilled in the pursuit of a lucrative career. So finds that this is the right channel to revive the undying hobby. (Now, I always knew that good luck doesn’t have a liking for me.)
The Art guy feels the copy is long and comes to his own conclusion that it demands an encroachment on specialization. So, takes the free hand (without my knowledge) to assault. (Although, I am the only one he pleads for when there is a mail to compose.)
“Who reads the copy anyways?” is my friendly Client’s comment. And after all he is paying to run the show. So off comes the scissor that literally tears away my labour of love and mindless hours of hardwork.
“The TG wouldn’t understand.” is the Servicing guy’s precious feedback that I should take professionally (nothing personal). Although he questions my creativity whenever his dwindling sale figures gifts him a backlash from the big brothers.
The big brother who is extremely market savvy (but hardly visits the market) and is the supreme blessed one. Knows the latest trend. So this month he has proclaimed “Two worded headlines” as victorious. Last month “Full two sentence headlines” were the trend. So anybody who mentions about market surveys now knows whom to contact.
Just few of the professional hazards. Everyone seems to write well apart from me. Who needs a copywriter in this world? Are you in the same boat as me? Do write then.
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