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Tuesday, July 2, 2013

The ad-mad world

In a profession, where writing takes care of my bills, well almost. Sometimes I even manage to go beyond my bills to take care of my little indulgences. I am baffled by the variations of work, the tight deadlines and the stiff-necked clients who never give you the freedom to be. After a self-imposed break of few years, I am back settling and recovering. Reality has dawned on me and despite the time gap I now, know that some things will never change in this world:
Like your client briefs – they are too brief to comprehend
Like your clients – you just can’t afford to prove them wrong so each time you choose to be wrong
Like your English can never be better than that of your clients so you let him write most of the times
Like your servicing team will sell client’s ideas to you and not the other way round (they are harmless and sandwiched souls)
Like your ideas are as cool or un-cool as that of your client’s whims and fancies
However,
I’ve realized how lucky I am to be surrounded with colleagues, less normal than most (and so much like me).
They don’t ask me the usual. Most importantly, they don’t do the usual and neither do they expect me to be the usual. Whoever, said that this is “A BIG MAD WORLD” was talking about my world of Advertising, a world that has always welcomed me with open arms. Thank you, GUYS!

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