Must have in every Copywriter’s life:

* Clients who think they can write and hence require no writers
* Clients who think. “Who reads copy? So why need copy?”
* One liner briefs
* Forever changing briefs
* Uninspiring Art guy who pulls the trigger through your shoulder
* Shady translations
* Writer’s cramp but strangulating deadlines
* Simple and straight copy(read as plain lines for which you don’t need a copy person)
* Copy checking the final print which makes you wonder, "When did I write this?"
* Critical deadline (read as night out with your Art team with no accounting for late hours)
* Above all the infamous quote, “We can’t afford to pay you that much, but you’ll get growth opportunity.”